Location: Fort, Mumbai

Responsibilities:

• Manage external/internal communications of the Group to build and grow the brand of the Group/its business units in India and international markets, and promote Group’s businesses
• Conceptualization, planning, content building, designing, implementing, and monitoring of various communication activities, that cover:
  • Effectively manage Group’s digital media marketing/improve Group’s digital presence – covering website and social media
  • Creation of collateral like corporate/company/business unit brochures, product brochures, direct mailers, internal/external newsletters, etc., as per requirements
  • Press releases, speeches, general/technical, general/technical write-ups, groups/company/product presentations, general communications, etc.
  • Advertisements for the corporate, individual business units, products and services, to make the right impact
  • Making corporate/company/product videos
• To liaise closely with the external agencies and vendors engaged in various communication activities for the group/business units
• Coordinate with the business units and concerned team members for the successful execution of the activities
• Tracking the progress of various communication activities, evaluating the impact of the activities, and taking necessary corrective/preventive steps for increasing the impact, as may be necessary.
• Market research and analysis
• Updating and maintaining the Corporate Identity Manual (CIM) and ensuring strict adherence to the CIM across the group
• To organize seminars, conferences, exhibitions as per the requirements of corporate/business units
• Any other activities directly or indirectly connected with brand building activities

Qualification: Post-graduate in mass communication/journalism with a specialization in digital marketing

Experience: 6– 10 years
Knowledge and skills:

• Good communication skills, written and verbal
• Creative
• Strong presentation skill
• Critical thinking