Job Title                 : Public Relations
Location                 : Mumbai

Roles and Responsibilities:

• Develop a communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Maximize brand presence on various channels (e.g. Web, TV and social media)
• Cultivate and maintain relationships with media and influential professionals
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Arrange interviews and press releases to promote company’s products
• Ensure brand consistency in all advertising efforts
• Manage media inquiries and interview requests
• Evaluate opportunities for partnerships, sponsorship and advertising on an on-going basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them
• Build an external network relationship with agencies, media publications, channels etc
• Arranging speaking engagements at various forums including industry forums
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorship, and advertising on an on-going basis
• Influencing peers and stakeholders in other functions to achieve the operational and communication goals assigned

Required Skills:

• Expertise in coordinating successful PR campaigns
• Expertise in handling different social media networks
• Excellent communication and presentation skills with confidence to serve as the company’s spokesperson
• Creative abilities
• Ability to foster long term relationships with media agencies and key professionals

Education and experience:

• Proven work experience as a Public Relations Head/PR Manager or similar role
• Post graduate/Diploma in public relations or a two-year master’s degree in communication and journalism, specializing in PR or relevant field
• 10-12 years of experience in PR.
• The incumbent would be part of Shriram Capital and would be interacting across 2-3 group entities.